Posts

Asia Pacific Entrepreneurship Award 2011 winner Peter Smerling

Asia Pacific Entrepreneurship Award 2011 winner Peter Smerling Peter Smerling is the President of SCA Hygiene in the Central and Southeast Asia region. SCA Hygiene develops, produces and markets personal care products for consumers as veelligs packaging solutions, publication papers and solid-wood products for business and industrial use With 2 factories in Malaysia and over 1500 employees across the region, the company delivers essential products for everyday life under the brands Drypers, Tena and Libresse. The company has 4 offices in the region and exports to over 13 markets with sales in excess of RM 700 million. Coming from a very humble beginning with just 3 employees over 20 years ago, Smerling has achieved exceptional results through developing and redefining the business roadmap, ensuring differentiation as a competitive advantage and clearly focusing on brands consumers want and products consumers need. In 1998, Smerling eventually sold the business to a US based company wit...
Read more

The Brand Builders

Image
In a world that is just absolutely saturated with products, how does any brand even get noticed anymore?  Well, today, we're gonna dive into that question, but we're not just gonna talk about it. We're gonna break down the exact blueprint one company used to conquer the crowd. We've all been here. You walk into a store for something simple, maybe some shampoo, and you are just hit with this. The wall of sameness. It's an ocean of choice that honestly feels less like freedom and more like a total chore. When the shelves are already this packed and you've got legacy brands with these massive budgets, how does a new face in the crowd even stand a chance of getting noticed? This challenge, it actually has a name, the wall of sameness. Overcoming it, well, that requires a completely different way of thinking.  But the company we're looking at today did the exact opposite. They chose to whisper, but they made sure that that whisper was heard loud and clear by a ve...
Location: Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Read more